Toyota's Scion is growing up. The marque, hatched in 2003 as the company's "youth" brand, remains its forward agent among the American Millennial generation -- but in a new approach to the target, ...

Toyota announced on Wednesday that its Scion brand would cease to exist by the end of the year.Scion, which was launched in North America in 2003 to appeal to young car buyers, will be absorbed into ...

Toyota has tried practically everything, but it looks like the Scion brand finally is running out of gas. So the company is going to let dealers walk away from this once-promising marque without ...

These could very well be the words of wisdom behind Scion's decision to fit the new iA and iM with Toyo tires as standard features. So, what's in store for those looking to buy a Scion iM four-door ...

A 2013 Scion tC gets defended as an underrated coupe, proving that simple engineering, reliable parts, and fun driving can ...

Toyota is the world’s best-selling auto manufacturer, and part of the reason for that is the wide variety of products the company makes. The Camry is among the best-selling cars in the world, but the ...

Everyone remembers their first car. Some of us had to share an economy car with a sibling, and others drove a newer Mustang. More than likely it was used, and almost certainly it was abused. As a ...

When Scion hit U.S. streets in 2004, it was a quirky little brand that sprouted from its traditionalist parent company, Toyota. Today, the original Scion oddballs—the first-gen xB and xA—are gone, ...

At its best, Toyota's Scion youth brand was an influential force in tuner culture that captured the attention of young car buyers with unique, bizarre models that were like nothing else offered at the ...

Underneath the smiling, extroverted contours of this rebadged Toyota lives a remarkably happy little car, with no poses, no pretensions, no wistful musing that, with a little more punch, it could have ...

The Son of Toyota is dead. Scion isn’t even in the ground, and already it’s being dismissed as a failure. But the parent might still pick up the torch and complete its mission: Getting not just young ...