Safeway revealed an elaborate $100 million advertising campaign Tuesday, touting a new image under the slogan "Ingredients for Life." The yearlong campaign will begin airing radio and television ads ...

Safeway could be ready to stop running print ads as early as the end of this year, according to the company's chairman and CEO Steve Burd Speaking last week to a group of analysts on Safeway's fourth ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 1 hour 55 min ago By Lindsay Rittenhouse - 2 hours 16 min ago By Drew Neisser - 2 hours 56 min ago By Anthony Crupi - 3 hours ...

COLORADO SPRINGS, Colo. -- If sex can entice people to buy cars and beer, then maybe it can do the same for produce. That's the thinking behind a television ad campaign Safeway is running to promote ...

Safeway Inc., the nation’s third-largest grocer, is launching a $100-million national advertising campaign to try to update its image and attract wealthier shoppers. The new ads, which will begin ...