Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...

Opinions expressed by Entrepreneur contributors are their own. Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or ...

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If you remember the era when people preferred to talk on the phone as opposed to sending a text message, then you likely also remember when Facebook was only for college students and the ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Texting creates faster engagement than any other channel. Used well, it will bring you an incredible ROI while creating better customer experiences. Here’s how. To comply with regulations, ensure your ...

Luxury retailer A|X Armani Exchange is doing a text-to-win promotion in an effort that also involves future SMS marketing. The "A/X $1,000 Shopping Spree Sweepstakes" call to action can be found on ...

The 2011 Experian Mobile Consumer Report reveals that 91 percent of American adults own a cell phone. Those cell-phone owners open an astonishing 97 percent of the marketing-related text messages they ...

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared ...