Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...