Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a fractional CMO, I’m often called in to help when a prospective client—usually an astute ...
Artificial intelligence (AI) is one of the hottest topics in marketing right now. Raj Venkatesan and Jim Lecinski recently published a book entitled “The AI Marketing Canvas: A Five-Stage Road Map to ...
Business Intelligence | From W.D. Strategies on MSN
How to Master Geo Targeting Advertising in 7 Easy Steps: A Roadmap to Reaching Your Audience
In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...
Developing an identity roadmap is an essential process for companies seeking to seamlessly integrate data, technology, activation and strategy, ultimately unifying customer data and enhancing their ...
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