Once you get past the chatbot hype, it’s clear that generative AI is a useful tool, providing a way of navigating applications and services using natural language. By tying our large language models ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

Process mining has evolved from an academic concept (first published in 2001) to a popular software tool for analyzing, monitoring, and improving process performance. As we have described in a ...