Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As seen in Mad Men, fifty years ago, research was collected by having a one-way mirror installed and adverting guys would be on the receiving end. The homemaker would host the meeting with a group of ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Having humans participate in a study can be time-consuming and expensive for researchers stretching limited budgets on strict deadlines. Sophisticated, generative large language models (LLM) can ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

We are not currently accepting applications for this course. Register your interest below to be notified when applications open again. The purpose of this course is to equip participants with the ...