Potential clients say industry expertise is the top thing they look for when evaluating PR agencies. That's according to a survey conducted by the Public Relations and Communications Association (PRCA ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

Last week, President Trump imposed a 25 percent tariff on $34 billion worth of Chinese goods, prompting Beijing to immediately retaliate by imposing its own tariffs. Trump has now threatened to ...

Public Relations Social Media, first palce, staff, Loyola University New Orleans/FSC Inter@ctive; second place, Angela Davistgon, Meredith Mendez, St.tammany Parish Public Schools. Public Relations ...

Opinions expressed by Entrepreneur contributors are their own. When businesses want to expand, they constantly buy up advertising space hoping to capture the audience’s attention. But, when this is ...

As Many Celebrate Earth Day, the Responsible Flushing Alliance Uses New Infographic to Urge Californians to Embrace Sustainability and Responsible Disposal Habits SEATTLE--(BUSINESS WIRE)--Today, the ...