Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

Imagine hosting an unforgettable party mdash; you wouldn rsquo;t just invite anyone . You rsquo;d curate a guest list of people who share your energy, appreciate your style, and bring the right vibe ...

"Psychographic microtargeting" sounds like a phrase straight from the mouth of Big Brother. But is this advertising tactic really the dystopian big, bad wolf that many are making it out to be?

Mobile advertising company NativeX is announcing new targeting features that it describes as “the most precise demographic targeting technology to date.” That might sound like marketing hype, but ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Having pulled ahead of Windows Mobile in US smartphone market share, the iPhone 3G has now been named the most popular single handset in use in the US between January and September 2009. Research firm ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...