LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy for a vegan foods manufacturer. The client is one of ...

Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. This is where ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...