Power Water is a zero-sugar electrolyte drink that claims to have 50% more electrolytes than leading competitors. It is a ...

Power Water is also zero sugar and only 5- to 10-calories per bottle, making it a simple switch for anyone looking to hydrate ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand ...

(CNN) — Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Michael Jordan appeared on Gatorade bottles, but he never had his own flavor. The new darling of the sports marketing world, LeBron James, will have that privilege when 32-ounce bottles of Powerade's ...

Powerade has partnered with two up-and-coming international soccer stars-Lamine Yamal and Rodrygo Goes-as it aims to reach the next generation of athletes and fans with a mission to foster wellbeing ...

Powerade has signed a multiyear endorsement deal with NBA star Ja Morant to be its new face as the sports-drink label undergoes a comprehensive overhaul under new management. As part of the ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...