The desire to create a truly immersive movie-going experience in nothing particularly new (a movie theater in 1929 tried spraying perfume during a film and John Waters added Odorama, a scratch and ...

Robert Rodriguez deliberately tried to make his latest "Spy Kids" adventure a bit of a stinker. Rodriguez, who helped usher in the new age of 3-D movies with the franchise's third installment in 2003, ...

The desire to create a truly immersive movie-going experience in nothing particularly new (a movie theater in 1929 tried spraying perfume during a film and John Waters added Odorama, a scratch and ...

Anyone here watch the movie Polyester in the theatres? I did. It was filmed in Odorama. When going to see it in the theatres in the early '80s, you bought your ticked and received a scratch-and-sniff ...