In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...

The initial launch of PepsiCo’s prebiotic cola for its flagship brand is coming next week. Pepsi Prebiotic Cola is premiering on Black Friday, Nov. 28, with Original Cola and Cherry Vanilla varieties.

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

A tale as American as blueberry pie and a Pepsi. It's been 30 years, but for many Super Bowl commercial fans, all they need ...

ATLANTA, Ga. - Pepsi is taking a different kind of shot at beating the real thing. Beginning this weekend, Pepsi is launching a new ad campaign with a simple theme: "Pepsi. It's the cola." Pepsi will ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Pepsi has decided to pull its newest ad, which should never have been made, featuring Kendall Jenner. The ad, which went live Tuesday, showed Jenner among a crowd of protesters, handing a police ...

Viewers took to social media to voice their complaints with the ad. — -- Pepsi is pulling its new ad featuring Kendall Jenner stepping into a protest after the image of Jenner handing a police ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Pepsi has a history of creating new flavors and combinations. The pairing of coffee and cola has come and gone over the years ...

Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while circa-1920s Pepsi-Cola fountain syrup jug went 4x estimate at $27,060 DENVER, Pa., ...

Pepsi: Bob Dole Former presidential candidate and Senate majority leader Bob Dole got a lot of attention when he turned up in a 1998 ad for the then-new drug Viagra, but erectile dysfunction drugs had ...