Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...
In the Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are: the character of the speaker (ethos), the emotions of the audience (pathos), and ...
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