British fashion designer Kim Jones is stepping down as artistic director for menswear at Christian Dior, the LVMH-owned label said on Friday, signalling a potential shift in its design approach as the brand struggles with slowing sales.

After a critically and commercially successful tenure, Jones is stepping away from Dior Men after seven years at the house

The British designer logged an eventful 7 years helming its men's universe. He orchestrated high-profile collaborations, and gobsmacking show locations and sets.

Kim Jones is stepping down from Dior Homme. As artistic director of the house’s menswear operation, the British designer collaborated with brands like Nike and artists including Raymond Pettibon. He closed out his tenure with a show last week at Paris Men’s Fashion Week and was named a Chevalier de la Légion d’Honneur,