If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

In the beginning there was the Web, and the Web was good, but for online businesses to thrive we needed advertising. We have come a long way from the first unclickable Internet ads for Sears in the ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

According to Pixalate’s MFA research, Pixalate flagged 1,508 mobile apps as likely Made for Advertising (MFA) in Q3 2025, a ...

T-Mobile recently rebranded its advertising sales business and introduced a program to help marketers reach consumers based on app usage, which the company says is a strong indicator of consumer ...

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you’re in the mobile app industry, the number of daily active users (DAU) is your ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Apps aren’t just a way to pass idle hours — ...