A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chances are, you wouldn’t set out on a road trip without mapping your route (at least those ...

Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure ...

Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, 'tis the season for thinking about next year before this year is ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. More folks turn to the Internet than any other medium—including ...