Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” ...

Many people still fall for new forms of network marketing, multi-level marketing (MLMs) and other organizations that, despite ...

Your dashboards look steady and surveys show loyalty—yet a competitor just took your share. See what’s really happening, and ...

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When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

A group of Alfred University students are assisting with the development of the Neighborhood Museum of Play by conducting market research for ...