If you’re looking to enhance your overall sales, marketing, and customer service processes while saving time and money, you’ve likely explored different types of marketing automation software.

For Marketo, this represents a "significant acquisition that will help Marketo deliver a better product for multi-channel behavioral marketing, which is a strategy that I have been advocating for more ...

It's probably too early to tell if Marketo's latest customer experience-driven offering will be a slam dunk. But it isn't hurting the company. On the heels of its latest major platform announcement -- ...

AdExchanger: Is there a connection between the audience buying world and the marketing automation space? PF: Too little, at this point – audience and audience acquisition have become such a ...

The first Forrester Wave on lead-to-revenue management (L2RM) automation solutions released Tuesday singled out Oracle’s Eloqua and the still independent Marketo as marketplace leaders catering to ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...