Sometime in the 1960s, hypertext pioneer Ted Nelson envisioned deep linking to specific pieces of text as a core feature of his proposed Project Xanadu system. (My first exposure to Xanadu came in the ...

Sometimes when you share a webpage link with someone, you just want to bring their attention to a specific passage or sentence to make your point, rather than have them read through the entire article ...

As Google revamps itself for the AI era, offering AI overviews within its search results, the company is introducing a new way to filter for just text-based links. With the new “Web” filter that ...

Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only ...

Posts from this topic will be added to your daily email digest and your homepage feed. For decades, robots.txt governed the behavior of web crawlers. But as unscrupulous AI companies seek out more and ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...