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Lego Unveils Smart Play

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology.

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Distractify on MSN · 7h

Not even a power button — Lego’s smart brick could breathe new life into popular sets

· 8h · on MSN

Lego Smart Play brings Legos to life like never before

Lego unveils tech-filled Smart Bricks - to play experts' dismay

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego launches Smart Brick and high tech Star Wars toys at CES 2026 in Las Vegas

Lego’s new Smart Brick is reinventing how kids play

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Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

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LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.