The Lego Group recently reported stellar sales numbers for 2012 after the toy company released a line of products tailored especially for girls. While the Denmark-based company owes 90 percent of its ...

10 years on, the Lego Friends toy line has had a relaunch and Metro spoke to the lead designer about how to make toys more inclusive for kids. When the Lego Friends line began, in 2012, it was ...

Retailers will soon start selling Lego Friends, the Danish toymaker's latest effort to boost sales to girls. But is Lego encouraging girls to... With New Toys, Lego Hopes To Build Girls Market Lego ...

Lego's CEO Joegen Vig Knudstorp: "Many girls played with Lego even before we had Lego Friends" Lego's profits have jumped in the first half of the year helped by strong sales of its Lego Friends sets, ...