This Energy Drink Brand Just Added Kim Kardashian as Co‑Founder—and Rebuilt Its Entire Strategy

The New York City-based brand—which uses paraxanthine, a compound humans produce after ingesting caffeine, to provide what it ...

Can Kim Kardashian help an energy drink break through a crowded market?

Kim Kardashian is cofounding an energy drink startup just as the category outpaces coffee and tea. Throughout Kim ...