Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

A presentation of your catering services to a potential client is just like any other project proposal. The proposal should begin with a description of the event, how long it will take you to prepare ...

Every year I teach a class of elite business professionals who are enrolled in an executive education program at Harvard University. They are required to participate in group and individual ...