Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Goal setting is a critical element to any successful team. If businesses fail to create an environment for team members and leaders to set goals, they are firefighting. Firefighting is the concept of ...

Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

Opinions expressed by Entrepreneur contributors are their own. In any aspect of life, setting goals is necessary to achieve success. In the 1960s, pioneering goal-setting researcher Dr. Edwin Locke ...

Six years ago, when I had itches of entrepreneurship to scratch, I was lucky to be introduced to Matt Mohebbi, a young man who­–though coming from a much different background and expertise–was ...