Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, Google uses data from each of your searches to create a profile on you and ...

If you've used Google over the last few months, you may have noticed not only an increase in AI summaries but -- as some in the search community are speculating-- an increase in personalized search ...

Google LLC announced today it’s adding more advanced personalized capabilities to its AI Mode in Search, an artificial intelligence chatbot that can search many web pages and provide information ...

Google has released a game-changing upgrade to its Gemini chatbot. This feature, which allows the chatbot to access your Google Search history, helps it produce more personalized results. The powerful ...

Google's Gemini AI product is now able to absorb a user's search history in order to provide more personalized information, Google announced today. The Gemini 2.0 Flash Thinking model is able to ...

Google Search is about to look a lot more personal. Google recently began implementing a new search feature called “Preferred Sources.” With this add-on, users can select the news sources they want to ...