"So many people have noticed this change but didn’t quite know how to describe it until now," Vivian Peterson told Newsweek.

Nowadays, words and phrases from memes or viral TikTok videos can be heard in everyday conversation when speaking with the younger generation. Usually you can gather what a word means depending on the ...

If a Gen Alpha tween said, “Let him cook,” would you know what that meant? No? AI doesn’t either. A research paper written by soon-to-be ninth grader Manisha Mehta was presented this week at the ACM ...

A Massive New Study of 20,000 Adults Says This Is What Happens When You Start Going to Bed Early U.S. Forces Wipe Out Senior ...

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

If Gen Z is known as the side hustle generation, Gen Alpha may soon take the crown. A survey of 2,002 U.S. Gen Alpha and Gen Z individuals (ages 12 to 28) by social commerce platform Whop found that ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Providers of purpose-built student accommodation (PBSA) face an evolving yet unique challenge: the age of our customer demographic stays the same, typically 18 to 25, but their expectations and ...