People show their QR access code to get into the Olympics. If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed ...

QR codes are a type of barcode, or scannable pattern, that contain various forms of data, like website links, account ...

Pokémon Sun and Moon is almost here, and most of the game's secrets have already leaked. However, there are a few mysteries left, and one of the biggest centers on a mythical new Pokémon called ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Uniqode examined news reports, market research, and other sources to see how ticketing technology is changing the future of live events. - Carl Recine // Getty Images Uniqode examined news reports, ...