The reason why I believe digital advertising is the enemy to advertising is because, by design, it strips us of the ability ...

Major networks like ABC, NBC and CBS are touting their shows this week in hopes of securing advertisers’ dollars for a year. But Reuters’ Sheila Dang says more of those dollars are flowing to digital ...

Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. As the member leader of the Forbes Technology Council ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Under this digital “creative” tax, almost any activity that results in a digital product is considered taxable, even if the company had no part in hosting or disseminating any ads. Therefore, graphic ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Idaho's top real estate agents are not cashing commissions in Boise - they're writing tax laws in Olympia. Washington legislators keep raising the cost of doing business so fast that they may as well ...