At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

Great piece by my esteemed colleague Jim Meskauskas yesterday, on the benefit that the interactive marketing industry can derive from decisions like the one made by CBS recently, to reject certain ...

General introduction: Thinking critically about advertising and consumer culture / Joseph Turow and Matthew P. McAllister -- pt. 1: The rise of commercial and consumer culture. Advertising : the magic ...

Persuasion knowledge refers to consumers’ awareness and understanding of the tactics, intentions and strategies employed by advertisers to influence attitudes and behaviour. Rooted in cognitive and ...