The University of Wisconsin Press, a division of the UW-Madison Graduate School, has published more than 3000 titles, and currently has more than 1500 scholarly, regional, and general interest books ...

Learn how utility functions derive demand functions and their role in maximizing consumer satisfaction and economic decision making.

As consumers self-generate and defect from the grid, traditional cost-of-service regulation accelerates a "death spiral," ...

Explore the principles of mainstream economics, its origins in neoclassical thought, and criticisms from heterodox theories. Discover how it impacts economic policies.

A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...