O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Marketing campaigns are an effective way for businesses to get the word out about an upcoming launch. The right campaign at the right time can propel a small business’s offerings and even potentially ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Shopa Marketing is revolutionizing SME advertising in Australia and New Zealand with its unified, multi-platform model, ...

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

Creative marketing agency CAPSBOLD announces the expansion of its international presence and the strengthening of its partnership with The Doers Company, becoming the marketing partner of the debut ...

The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...