PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Steak 'n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

The 93-year-old co-founder of Cracker Barrel blasted the homestyle restaurant chain’s execs for allowing changes that damaged the 56-year-old business as he urged CEO Julie Felss Masino to leave the ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s ...

President Donald Trump said Cracker Barrel should go back to its logo Tuesday, a day after the chain said it could have done a better job in its restaurant revamp. “Cracker Barrel should go back to ...

The restaurant chain’s stock tumbled after it unveiled a new look that notably left off the man in overalls and wooden barrel in the old logo. Cracker Barrel’s stock tumbled Thursday as the restaurant ...

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A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...