A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

You heard it here first: 2024 is the year of innovation. But innovation isn’t just lightbulb moments and crafty, DIY ideas, it’s also about standing up and standing out. One of the best ways to ...

Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so your brand can step into relevant cultural conversations in an authentic and ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Brand building is crucial for growth, demanding continuous evolution to stay relevant in ...

Seth Godin. Photos: Getty Images. Few names carry the weight of Seth Godin‘s when it comes to modern marketing. Few names get as much of my personal respect and admiration for their work and ...

Chevrolet is a large, culturally embedded brand with broad consumer reach -- but it does not decisively own any single moment in the category. With a 7.6% Mental Market Share, 57% mental penetration, ...

The following is a guest piece written by Julie Reeves, a vice president analyst in the Gartner Marketing practice. Opinions are the author’s own. When Callaway Golf recently faced criticism over a ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

Whether you're launching a program, promoting an event, or supporting institutional goals, planning and brand alignment are key to executing successful campaigns. A campaign is a coordinated set of ...

Internal branding strategies involve the intentional alignment of organisational values, culture and practices to foster a shared sense of purpose and commitment among employees. Central to this ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

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