In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD) issued a decision in a challenge brought by the International ...

Way before recycling and sustainability were common concerns, a West Michigan company offered an alternative to plastic water bottles. Founded in 2009, it wasn't until recently, though, that the ...

Can you really say your product is “better for the planet”—or does that claim need a compostable disclaimer? In a sweeping decision on Boxed Water’s green marketing, the NAD once again clarified the ...

In the following Q&A, PI Blogger Phil Riebel of Two Sides, interviews Rob Koenen, chief marketing officer at Boxed Water, about the company's marketing that is promoting the environmental features of ...

Those boxes aren’t as easy to recycle as plastic. And nothing is better than just not buying water in the first place. The carton industry (which includes everything from the multilayer Tetrapaks to ...

Boxed milk and juices are a supermarket staple, but one company is now selling boxed water. Boxed Water Is Better sells water in cartons, ditching the plastic bottles while reducing the overall carbon ...