Shop the 2026 Shop TODAY Beauty Awards winners. After testing hundreds of products, we narrowed it to 120 standouts across makeup tools, hair care and more.

We tested dozens of plastic-free shampoos, serums, and sticks, and we found 15 that perform without compromises.

Discover the ultimate beauty winners of 2026! We tested hundreds of products to bring you the best in skincare, haircare, ...

Our editors put hundreds of beauty launches to the test — from serums and lipsticks to microneedling treatments and red-light devices — to find the 100 that are worth the hype Jackie Fields is a ...

Makeup is all about play and self-expression. And when you're armed with the right tools, the process becomes that much better. Kara Jillian Brown is the senior beauty editor of InStyle. She began her ...

This year reminded us that beauty can be both cerebral and indulgent. From signal peptides and platelet-derived exosomes to the occasional wink at old-school beef tallow, innovation was everywhere in ...

If there’s one thing we know (and love) about Cosmo readers, it’s that you have strong opinions—particularly when it comes to beauty. That’s why, in addition to our annual editor-picked awards, we’ve ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Traveling carry-on only is relatively simple (just ask T&C editor in chief ...

Costco's makeup inventory turns over fast, so Lewis suggests keeping an eye out for Laura Mercier, MAC, Urban Decay, Bobbi Brown and Tom Ford, especially when foundations and eye products land. She's ...

When shopping for makeup, you should always focus on finding products that fit your skin type, lifestyle, and personal style,” explains Brenda Orduno, professional makeup artist and Beauty Creations ...