Who would’ve guessed that all BMW needed to make the i3 more popular in the States was a Super Bowl commercial? Well, it depends on who you are asking but this one sincere editor, had no idea that ...

The BMW i3 electric car is quiet, but it's also cool and hip, which means that a teenager can easily borrow it from his dad without arousing suspicion in order to to impress a girl. Such a cool car -- ...

BMW wanted to impress upon Super Bowl XLIX viewers the importance of its technological advancements, and it undoubtedly did so in an innovative and entertaining way with its "Newfangled Idea" ad. The ...

BMW today revealed the iX3, an electric SUV that ushers in the brand's Neue Klasse design language and a new platform that promises more range and faster charging. While the new form factor makes its ...

While both cars have a Neue Klasse front end, the gas-powered model has a prominent lower intake that appears to have an ...