Understanding which marketing campaigns generate genuine revenue is the cornerstone of an effective strategy. Yet for many businesses, phone enquiries are still ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic ...

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

SAN MATEO, Calif.--(BUSINESS WIRE)--AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio ...

Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to make marketing spend decisions by measuring their campaigns’ ...

Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short -- ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

In today’s auto industry, data-driven marketing is more important than ever. Audiences now consume media across a dizzying array of platforms. While automotive brands and dealers face pressure to stay ...

SANDPOINT, Idaho & SAN FRANCISCO--(BUSINESS WIRE)--Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel ...

Apple introduced SKAdNetwork (SKAN) to replace IDFA-based attribution. But SKAN’s methodology, which uses encrypted data to represent a campaign ID, is much more complicated than the straightforward ...