Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recent advancements in generative AI and machine learning are changing the ways data ...
The author examines the relevance of meta-analysis for research on marketing and public policy. He presents an overview of the history, benefits, and criticisms of meta-analysis; reviews and suggests ...
DUBLIN--(BUSINESS WIRE)--The "Global Application Software Market (2024 Edition): Analysis By Product Type (Low-Code Development, and No-Code Development), By Industrial Vertical, By Deployment Mode, ...
The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...
Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Northwestern University's Kellogg School of Management. His research focuses on pricing, advertising, promotions, retailing and ...
Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...
Jetbuilt has announced a partnership with a market research firm launched this week by Sean Wargo and Lee Dodson who formerly ...
Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...
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