The election is leading to a return of personal lobbying by CEOs, hoping to develop ties with the new administration. Cook developed a playbook for engaging with Trump.

A new report suggests that CEOs of other US companies plan to copy Tim Cook’s Trump strategy in order to lobby the incoming administration. The report suggests that Cook developed the world’s simplest approach to interacting with Trump, noting that the strategy paid off for Apple …

Some of the biggest tech leaders seem keen on taking the flattery route. Trump has claimed that Google CEO Sundar Pichai reached out to tell him about his trending Google searches and that Meta CEO Mark Zuckerberg had called him “a lot” to pledge his support and praise his reaction to an attempt to assassinate him.

Their personal relationship has not always helped "Tim Apple", but Tim Cook has been more successful in working with Trump than most.

In the complicated world where US politics and business intersect, Apple CEO Tim Cook has managed to forge a unique and influential relationship with President-elect Donald Trump.

Apple CEO Tim Cook and more than 20 other chief execs met China’s premier today to discuss potential trade disruption once Trump takes office in January. However, the report makes it sound like the meeting didn’t achieve much, with some saying it felt scripted and didn’t discuss specific plans …

Apple CEO Tim Cook achieved what many corporate leaders struggled to accomplish: he forged a personal connection with Donald Trump during his presidency. This unique relationship, cultivated through direct engagement and carefully planned interactions,