Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Defending the advert, Rawdon Glover, Jaguar managing director, told the Financial Times that it was not meant to be a ...

Much of the marque’s fanbase is aggravated by a marketing move that they consider “too woke” or an affront to the brand’s ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Moreover, they also criticized the new logo and advertisement. In the midst of all of this criticism, Rawdon Glover, the managing director of Jaguar, supported the company's new makeover.

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Credit: JaguarThe boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said ...