The Macy's Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.

In the latest TV show ratings, NBC’s The Voice was Monday’s most-watched non-sports program, and tied for the nightly demo win. Opposite Monday Night Football coverage on ABC, which averaged 8.5 million viewers and a 1.4 demo rating… NBC | The Voice (5.5 mil/0.4) was steady week-to-week; Brilliant Minds (2.8 mil/0.3) dropped some eyeballs but …

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, up 10% from last year to mark a new all-time high audience for the event. With 23.