A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and excited many fans,

In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

Lamar’s “Mustard” shout out is all over the internet, including brands like McDonald’s, the Minions, and Shrek. There are Simpsons references, Peanuts -style drawings, and TikTok edits. A pastor yelled “Mustard” during a church service, as seen here, and even Lizzo got involved.