The White House took aggressive aim at Amazon, with President Donald Trump putting in a call to Amazon founder Jeff Bezos Tuesday morning, after the company considered displaying the added cost of tariffs on certain items.

The president says the tech billionaire is a "good guy" after he called to vent about a reported plan to highlight price increases.

Amazon, the e-commerce retailer, backed down from potentially displaying “import charges” on its websites after President Donald Trump called founder Jeff Bezos on Tuesday morning to complain. A source familiar with the phone call told the Washington Examiner that Trump and Bezos spoke after the president was informed about a report from Punchbowl News that