This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
"Jaguar's performance over the past 10 years has been challenging," Rawdon Glover admitted in a previous BBC interview. He ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...