Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Notably absent: any actual cars. For decades, Jaguar’s logo—a snarling ... raised on Teslas and sustainability hashtags.
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... to ...
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
A prancing cat will be embossed on the side of its cars instead. One user on X said: “Jaguar’s rebrand launch just failed before takeoff.” Another said: “I can’t actually believe this is ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at Jungle Plaza in the Design District. The 102-year-old company, which took heat ...