There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
As luxury car brand Jaguar rolled out its controversial rebrand effort, a recent TikTok video has gone viral after a designer ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...