Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Notably absent: any actual cars. For decades, Jaguar’s logo—a snarling ... raised on Teslas and sustainability hashtags.
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar's managing ... not meant to be a "woke" statement, as some critics have argued. The video, which features models in brightly colored clothes, didn't feature any cars — notable, the ...
A prancing cat will be embossed on the side of its cars instead. One user on X said: “Jaguar’s rebrand launch just failed before takeoff.” Another said: “I can’t actually believe this is ...
This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.