Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to ...
A prancing cat will be embossed on the side of its cars instead. One user on X said: “Jaguar’s rebrand launch just failed before takeoff.” Another said: “I can’t actually believe this is ...
This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.