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Jaguar, EV
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
Jaguar’s new EV revealed following brand shake-up
Upcoming battery-powered showcases a bold new direction for the brand. Jaguar’s new luxury electric car is here and arrives with a bold new look to reflect the brand’s recent image transformation. Jaguar recently sparked widespread controversy with its dramatic re-brand which saw the firm ditch its traditional theme in favour of a more modern
11h
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
1d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
1d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
jdpower
9h
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
NBC New York
1d
How Jaguar plans to save itself
British carmaker
Jaguar
is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
1d
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
Electrek
1d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
CNET
1d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
1d
on MSN
Stunning or rubbish? Jaguar's new concept car divides opinion
Luxury car maker Jaguar has unveiled its new electric concept car, less than a fortnight after the release of a teaser video ...
New Atlas
1d
Jaguar boldly ventures in a new direction with its Type 00 concept
Jaguar raised eyebrows the world over with its brand refresh earlier this month. It was seen as totally out of character for ...
2d
Alleged Leaked Pics of Jaguar’s New Electric Vehicle Reveal a Car With No Rear Windshield
The bold new future of Jaguar involves chasing trends and grotesque designs.
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Related topics
Type 00
rebranding
Electric vehicle
Woke
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