Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
With Jaguar currently going through a transformation, Bertone showed us what a modern Jag should be well over ten years ago.
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...