But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building the cars of the future.
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...