With Jaguar currently going through a transformation, Bertone showed us what a modern Jag should be well over ten years ago.
The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
The beauty of the Jaguar Type 00 Design Vision isn’t in the shape or the colour, it’s in the detail, says EV editor Steve ...
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...