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Jaguar reveals 1st concept car
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar reveals first concept car after controversial rebrand
CNN By Jack Guy, CNN British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said it was “introducing an unmistakable,
Jaguar reveals 'Type 00' concept car after controversial rebrand
Jaguar revealed its first electric concept car called "Type 00" following a controversial rebrand by the company
1h
Jaguar Abandoned The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Newsweek on MSN
1d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
13h
on MSN
Hate the new electric Jaguar? Then buy one of the current ones
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
1d
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...
3d
Alleged Leaked Pics of Jaguar’s New Electric Vehicle Reveal a Car With No Rear Windshield
The bold new future of Jaguar involves chasing trends and grotesque designs.
1d
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
CNET
2d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
1d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
13d
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
jdpower
23h
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
2d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
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Type 00
rebranding
Miami Art Week
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