Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The ...
The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...