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A designer has 'fixed' controversial new Jaguar logo
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more lowercase. The tantrums thrown across social media over the past few weeks in reaction to Jaguar’s redesign have once again revealed a fundamental contradiction underlying contemporary branding.
I Think The Jaguar Type 00 Would Make a Decent Car Under The Right Brand, But Jaguar Isn't The Right Brand For This Car
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.
A designer has 'fixed' the controversial new Jaguar logo
To recap first let's take a look at that new Jaguar logo again. Logo for Jaguar There's a lot of things that can be criticised about the new Jaguar logo. The wide kerning, the random uppercase 'G' in the middle of lowercase letters.
How Jaguar lost its way - long before that controversial advert
"Mark my words, Jaguar will go bust," Reform Party leader Nigel Farage predicted on X. But the former Top Gear presenter James May told the BBC that the fact the ad was being talked about so widely has "got to be a bit of a result for Jaguar,
2h
It’s been a week... and I’m loving the Jaguar Type 00 more than I ever imagined
The beauty of the Jaguar Type 00 Design Vision isn’t in the shape or the colour, it’s in the detail, says EV editor Steve ...
1d
To Build Electric Cars, Jaguar Land Rover Had to Redesign the Factory
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...
Electrek
18h
Jaguar’s new +$100,000 luxury EV that took the internet by storm will cost even more
Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
3d
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
17h
Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
2d
Jaguar Type 00 concept first look: Refreshing or revolting?
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Torque News
2d
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Newsweek on MSN
6d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
1d
on MSN
Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
18h
on MSN
Jaguar's all-electric models set for a higher-than-expected price surge
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
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Electric vehicle
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