ITC bites into momo-maker Prasuma

India’s ITC strengthens position in frozen foods with Prasuma acquisition
Indian conglomerate ITC has agreed to acquire Prasuma to strengthen its presence in frozen, chilled and ready-to-cook foods. In a stock-exchange filing, ITC described those segments as "future-facing" categories,
ITC to acquire Prasuma and Meatigo to strengthen frozen food portfolio
ITC has signed definitive agreements for the acquisition of Prasuma1, a player in the frozen, chilled and ready-to-cook foods space in India. It operates through the ‘Prasuma’, ‘Meatigo by Prasuma', and ‘Prasuma Momo Kitchen’ brands. It will acquire a 100% stake in Prasuma over three years, said a joint statement.
Frozen food feast: ITC bites into momo-maker Prasuma
This acquisition will further fortify ITC’s presence in these future-facing categories, with current annual market size of over ₹10,000 crore and poised for rapid growth in the years ahead.
ITC to acquire Prasuma, expanding footprint in frozen, ready-to-cook foods
ITC is acquiring Prasuma, a frozen and ready-to-cook food brand known for its momos and deli meats. The move strengthens ITC’s presence in India's growing frozen food market.
ITC signs agreement to acquire frozen food player Prasuma
KOLKATA: Diversified conglomerate ITC has signed definitive agreements for acquisition of Prasuma — one of the leading players in the frozen, chilled and ready to cook food space in India. This would be the fifth major acquisition in the FMCG space in 7-8 years by ITC,
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