Wondering why Elon Musk is joking about buying MSNBC? The tech billionaire has stirred up online chatter with his latest antics on X (formerly Twitter), where he shared a provocative meme about acquiring the channel.

Can Elon Musk make a run at acquiring MSNBC? It would be a steep climb. One big reason: it isn’t for sale. Last week, Comcast said it was moving forward with a plan to spin off its NBCUniversal cable networks into a separate company.

Elon Musk’s interest in MSNBC sparks speculation. Can he buy it? Comcast says no, but here’s why the idea matters for media and politics.