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Constellation Brands Sells SVEDKA
Constellation Brands to sell Svedka vodka to Sazerac as wine and spirits segment struggles
Constellation Brands will sell its Svedka vodka brand to alcoholic beverage company Sazerac in the coming months.
Constellation Brands Sells Svedka Vodka to Sazerac Amid Declining Sales
Constellation Brands announced on Tuesday that it is selling its Svedka vodka brand to Sazerac for an undisclosed sum. The spirits supplier cited its reasoning for the sale to shift its strategy for its spirits portfolio to focus more on premium brands.
Constellation Brands to sell Svedka Vodka to Sazerac, sharpens focus on premium spirits
Constellation acquired Svedka in 2007 when it bought Spirits Marque One LLC for $384 million from Guillaume Cuvelier and Belgium-based Alcofinance SA. Sazerac produces a wide range of spirits, and owns brands including such as Southern Comfort and Fireball.
Business Insider
1d
Constellation Brands agrees to divest SVEDKA brand
Constellation
Brands (STZ) has reached an agreement with global spirits company
Sazerac
, to divest its SVEDKA brand. This transaction is expected to close in the coming months.The decision builds ...
Beverage
1d
Constellation Brands sells Svedka vodka to Sazerac
Constellation Brands is divesting the vodka brand as part of its efforts to focus on higher end wine and spirits.
esmmagazine.com
1d
Constellation Brands To Sell Svedka Vodka To Sazerac
Constellation Brands has said the it plans to sell its Svedka vodka to New Orleans-based drinks group Sazerac.
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