Jeremy Allen White, Timothée Chalamet and Glen Powell. Celebrity lookalike contests may be going viral now but they’re actually a time-honored form of entertainment.

Glen Powell, Timothée Chalamet, and more recognize that playing along — online or otherwise — with the real-life fun is better than a million junket interviews.

For as long as celebrities have existed, so have lookalike contests. It used to be traditional for the winner to take home a keepsake trophy, but the stakes are being raised these days – by the celebrities themselves.

A celebrity lookalike epidemic certainly wasn’t on our bingo card for 2024, but the best things never are. Not that our fascination with doppelgangers is anything new. Think back to last year’s viral ‘Kate Moss’ McDonalds moment: fans were left disappointed,